Research Summary
The report discusses a new post format on Concoda.com, where infographics will be published as separate posts. This change is due to reader feedback and the time-consuming nature of creating these graphics. Subscribers will have the opportunity to ask questions and get clarifications in a dedicated comments section. A light version of each infographic will also be provided.
Key Takeaways
Separate Posts for Infographics
- Infographics as Standalone Content: Based on reader feedback, Concoda.com will now publish infographics as separate posts. This decision is also influenced by the significant time and effort required to create these graphics, which are often as comprehensive as the articles themselves.
Immediate Access to Infographics
- Instant Availability: The new format allows readers to access the infographics immediately after they are completed. This ensures that subscribers receive the most up-to-date information without having to wait for the publication of the full articles.
Interactive Features for Subscribers
- Subscriber Engagement: Subscribers will have a dedicated space with a comments section where they can ask questions and seek clarifications about the infographics. This interactive feature enhances the value of the subscription by providing a platform for direct engagement with the content creator.
Light Version of Infographics
- Additional Content Options: In response to requests, a light version will be included for each infographic. Subscribers can also request for previous illustrations to be converted to light mode from dark mode, offering more flexibility in content consumption.
Option to Toggle Off Infographics
- User Control: For those who prefer to wait for the full articles to view the graphics, there is an option to turn off the “Infographics” slider. This feature allows users to customize their content experience according to their preferences.
Actionable Insights
- Consider Subscriber Feedback: The decision to publish infographics as separate posts was largely influenced by reader feedback. This highlights the importance of considering user input in content strategy decisions to enhance user engagement and satisfaction.
- Offer Flexible Content Options: The provision of a light version for each infographic and the option to toggle off infographics demonstrate the value of offering flexible content options. This can cater to diverse user preferences and improve the overall user experience.
- Encourage Interactive Features: The dedicated comments section for subscribers to ask questions and seek clarifications promotes interaction and engagement. Such features can enhance the value of subscriptions and foster a more active user community.
