Podcast Summary
In this podcast, guest Des Dickerson, a prominent figure in the Bitcoin space, discusses her journey from the Sciences to Bitcoin, her time at Lightning Labs, and her current venture, THNDR Games. The podcast explores the intersection of gaming and Bitcoin, the potential of Bitcoin in the gaming industry, and the challenges of incorporating NFTs and tokens. The conversation also delves into the importance of targeting millennial women for financial education and the role of mobile games in this endeavor.
Key Takeaways
Bitcoin and Gaming: A Powerful Combination
- Onboarding through Games: Des Dickerson discusses her time at Lightning Labs, where the focus was on introducing the world to Bitcoin through games. She highlights the potential of games as a tool for onboarding new technologies, citing examples like Solitaire and Snake.
- THNDR Games’s Business Model: THNDR Games, a gaming platform where users can win Bitcoin through micro incentive rewards, operates on a free-to-play model. Revenue is generated through ads, subscriptions, and in-app purchases.
Targeting Millennial Women for Financial Education
- Demographics of THNDR Games’s Users: The average user of THNDR Games’s games is primarily women between the ages of 35 to 50. These users are also the most valuable, indicating the potential of targeting millennial women for financial education.
- Mobile Games as Educational Tools: The podcast highlights the potential of mobile games as a way to reach women and teach them about Bitcoin and finance.
Challenges and Opportunities in the Bitcoin Space
- Bitcoin’s Long-Term Success: Despite the current state of uncertainty in the crypto market, Dez expresses her conviction in Bitcoin’s long-term success. However, she acknowledges that it may take longer than expected for Bitcoin to become ubiquitous.
- Lessons Learned: Dez emphasizes the importance of building a real business that solves a market need, rather than just using Bitcoin as a marketing gimmick. She also discusses the metrics of success for her company, focusing on user engagement and retention, as well as monetization strategies.
Sentiment Analysis
- Bullish: Despite the current market uncertainty, Dez expresses a bullish sentiment towards Bitcoin. She believes in its long-term success and sees the current market pullbacks as an opportunity to accumulate more Bitcoin. She also dreams of a future where everyone is using Bitcoin in their daily lives.
- Neutral: While Dez is bullish on Bitcoin, she also acknowledges the challenges and uncertainties in the space. She admits that it may take longer than expected for Bitcoin to become ubiquitous and that there is still a lot of work to be done in the Bitcoin space.
