Research Summary
The report discusses the performance of Mighty Doom, a mobile game developed by Alpha Dog Games. Despite having entertaining core gameplay, the game appears to be a product of an unclear free-to-play strategy from publisher Bethesda and parent company Microsoft. The report also highlights the challenges of translating successful non-mobile game IPs to mobile. Notably, the game has made several meaningful innovations to the mobile top-down shooter gameplay. However, Microsoft still has a long way to go in expanding its influence on true mobile/F2P revenue through live ops and GaaS.
Actionable Insights
- Improve Free-to-Play Strategy: The report suggests that Mighty Doom’s performance could be improved by developing a clearer free-to-play strategy.
- Focus on Mobile Adaptation: The report highlights the importance of effectively translating successful non-mobile game IPs to mobile. This could be an area of focus for future game development.
- Expand Influence on Mobile/F2P Revenue: Microsoft could benefit from expanding its influence on true mobile/F2P revenue through live ops and GaaS.
