Research Summary
The article is a guest post by Jon Rogers, a brand leader with over 20 years of experience in media/entertainment, consumer packaged goods, and Web3. The piece is the fourth in a series on blockchain disruption of the value chain in traditional media and entertainment. It discusses the importance of defining what a brand or franchise is to a project and managing a brand bank account. The article also presents case studies of three Web3 projects: Doodles, Cool Cats, and Pudgy Penguins, discussing their challenges, strategies, and successes.
Actionable Insights
- Define your brand or franchise: It’s crucial for projects to define what they are and what they are not from the beginning. This clarity helps in prioritizing opportunities and making strategic decisions.
- Manage your brand bank account: Every expression of a brand either creates or destroys brand equity. It’s important to make more deposits (positive actions) than withdrawals (negative actions) to achieve long-term success.
- Learn from case studies: The experiences of Doodles, Cool Cats, and Pudgy Penguins provide valuable insights. These projects faced challenges, made significant changes, and are now seeing success, demonstrating the importance of adaptability and strategic planning in the Web3 space.
- Community is key: In the future, the value of content will be driven by community. Building and engaging a strong community is becoming increasingly important for storytelling brands.
