Research Summary
The report discusses the impact of the Super Light Ball feature in the Royal Match game by Dream Games. The feature has significantly increased the game’s revenue and is being adopted by other games in the puzzle genre. The report also highlights the potential risks of such features, including player burnout and churn.
Key Takeaways
Super Light Ball’s Impact on Revenue
- Revenue Boost: The Super Light Ball feature in Royal Match has increased the game’s revenue baseline by more than 1.5 times. This increase is not correlated with downloads or monthly active users, indicating that the feature itself is driving the revenue growth.
- Retention Stability: Despite the potential for player burnout due to the high-intensity experience provided by the Super Light Ball, Royal Match has maintained a stable Day 30 retention trend. This suggests that the feature is effective at driving revenue without negatively impacting retention or engagement.
Adoption of Super Light Ball in Other Games
- Feature Parity: Following the success of the Super Light Ball in Royal Match, Toon Blast introduced a similar feature called Magic Disco. This feature has also been successful in driving up the game’s revenues, demonstrating the potential of such features to propagate across multiple titles.
Understanding the Success of Super Light Ball
- Incremental Innovation: The success of the Super Light Ball feature is attributed to incremental innovation in one of the core game components. The feature provides an engaging experience while maintaining a balance with the game’s overall experience.
- Risks and Trade-offs: Despite the success of such features, the report highlights the potential risks, including player burnout and churn. Game developers need to understand these trade-offs when implementing such features.
Actionable Insights
- Explore Incremental Innovation: Game developers should consider exploring incremental innovation in core game components to drive engagement and revenue. The success of the Super Light Ball feature in Royal Match demonstrates the potential of such innovation.
- Consider Feature Parity: If a feature proves successful in one game, developers should consider adopting similar features in their own games. The adoption of the Super Light Ball feature by Toon Blast shows the potential of feature parity in driving revenue growth.
- Balance Engagement and Player Burnout: While high-intensity features can drive engagement and revenue, developers need to be mindful of the potential for player burnout. Maintaining a balance between engagement and relaxation is crucial to prevent churn.
