Research Summary
The report discusses the concept of progressive onboarding in the context of Web3 games, using the mobile game Marvel Snap as an example. It highlights the importance of allowing users to try the product first, simplifying gameplay, introducing progression, and delaying administrative tasks until users are committed. The report also applies these lessons to a crypto game, Primodium, and suggests improvements based on the principles of progressive onboarding.
Key Takeaways
Understanding Progressive Onboarding
- Concept of Progressive Onboarding: The report introduces the concept of progressive onboarding, which suggests that new users should only encounter friction as necessary and as late as possible. This approach is designed to reduce user churn during the account creation process and retain more early users.
- Application in Marvel Snap: The mobile game Marvel Snap is used as an example of progressive onboarding done right. The game allows users to play as guests without creating an account, introduces game mechanics gradually, and only prompts users to complete administrative tasks like naming their account and connecting with social login after they have played several rounds.
Applying Progressive Onboarding to Crypto Games
- Case Study – Primodium: The report applies the lessons from Marvel Snap to a crypto game, Primodium. It praises Primodium for not requiring users to connect their wallets immediately and for visualizing progression as users construct an alien factory. However, it criticizes the game for its complex start and long loading times.
- Suggestions for Improvement: The report suggests that Primodium could improve its onboarding process by reducing the complexity of the initial gameplay, progressing “optimistically” before blockchain transactions are confirmed, and leveraging leaderboard scores to provide in-game rewards.
Key Lessons for Web3 Games
- Importance of User Experience: The report emphasizes the importance of a good user experience in Web3 games. It suggests that developers should focus on letting users try the product quickly, simplifying gameplay, and introducing progression early on.
- Delaying Administrative Tasks: The report also recommends delaying administrative tasks like account linking and wallet connect until users are committed to the game. This approach can help reduce user churn and increase retention.
Actionable Insights
- Adopt Progressive Onboarding: Web3 game developers should consider adopting the principles of progressive onboarding to improve user experience and retention. This includes allowing users to try the product first, simplifying gameplay, and introducing progression early on.
- Delay Administrative Tasks: Developers should also consider delaying administrative tasks like account linking and wallet connect until users are committed to the game. This can help reduce user churn and increase retention.
- Consider User Experience in Monetization: When considering monetization strategies, developers should ensure that they do not negatively impact the user experience. The report suggests that monetization should be made available to players who love the product and look for it between value-creation.
