Research Summary
The report examines REVV Racing, a blockchain-based racing game developed by Animoca Brands. It discusses the game’s low engagement data, complex token economy, gameplay experience, and onboarding process. The report also raises concerns about the game’s long-term success and scalability due to its economic design and engagement numbers.
Key Takeaways
Low Engagement and Complex Token Economy
- Engagement Concerns: The report highlights that REVV Racing has low engagement data, with only 2.2k unique wallet addresses interacting with the game in the past 30 days and transaction volumes of $9.2k. This raises concerns about the game’s long-term success and scalability.
- Complex Token Economy: The game features four tokens: REVV Racing Cars (NFTs), Catalysts (fungible tokens), Shards (fungible tokens), and REVV tokens (primary utility tokens). The complexity of this token economy could potentially deter new players.
Gameplay Experience and Onboarding Process
- Gameplay Experience: The gameplay experience of REVV Racing falls between a casual racer and a racing simulator. While this could appeal to a niche audience, it may limit broader audience growth.
- Onboarding Process: The onboarding process for new players is smooth but can be slightly tedious for those new to crypto gaming, requiring multiple steps and transactions to set up.
Economic Design and Monetization Pressure
- Economic Design: The game’s economic design may need to be reevaluated to allow more players to join and engage with the game over a longer period of time. The current design creates a wide skill differential between players and requires them to regularly purchase REVV tokens to continue engaging with events.
- Monetization Pressure: The report notes that monetization pressure is evident in the game, which could potentially deter players from long-term engagement.
Fusion System and Economic Sustainability
- Fusion System: The Fusion System, which allows players to upgrade their cars, does not contribute to the game’s economic sustainability, as it does not control the supply of cars and may negatively impact floor prices.
- Economic Sustainability: The report raises concerns about the game’s economic sustainability, particularly in relation to the Fusion System and the requirement of CATA and REVV tokens for fusion actions.
Future Outlook and Recommendations
- Future Outlook: Based on current engagement data, the report is not optimistic about the REVV Motorsport ecosystem. Major changes are needed to attract more users.
- Recommendations: To attract more users and survive, the game should focus on frictionless onboarding, optimizing racing gameplay, providing more casual racing modes, and addressing the fundamental economic issues with the Fusion system.
Actionable Insights
- Reevaluate Economic Design: The game’s economic design should be reevaluated to allow more players to join and engage with the game over a longer period of time. This could involve reducing the skill differential between players and easing the requirement for players to regularly purchase REVV tokens.
- Improve Onboarding Process: The onboarding process could be further streamlined to make it less tedious for new players, particularly those new to crypto gaming.
- Optimize Gameplay Experience: The gameplay experience could be optimized to appeal to a broader audience. This could involve providing more casual racing modes and reducing the game’s resemblance to a racing simulator.
- Address Fusion System Issues: The issues with the Fusion System, particularly its impact on the game’s economic sustainability, should be addressed. This could involve controlling the supply of cars and reevaluating the requirement of CATA and REVV tokens for fusion actions.
- Focus on User Acquisition: A dedicated user acquisition effort could help attract more users to the game. This could involve marketing campaigns, partnerships, and other promotional activities.
