Research Summary

The research report discusses the potential of crypto-native Intellectual Property (IP) in creating new marketplace structures that promote co-creation. It highlights how NFTs, with their open-source, transferable, and token-based commercial rights, allow anyone holding a single NFT asset to contribute to a vibrant ecosystem. The report identifies three new types of exchange platforms born from this shift: IP marketplaces, creator marketplaces, and product marketplaces. It also discusses the challenges related to managing holder expectations, finding product-market fit, and building sustainable brands in the decentralized IP space.

Actionable Insights

  • Embrace the shift to crypto-native IP: The report suggests that crypto-native IP introduces new opportunities for co-creation and monetization, which can pull energy and talent away from traditional web2 structures.
  • Explore new marketplace structures: The emergence of IP marketplaces, creator marketplaces, and product marketplaces can facilitate a more equitable place for supply-side creators, allowing them to own and monetize their works directly from consumers.
  • Address the challenges of decentralized IP brands: To thrive, decentralized IP brands need to manage holder expectations, find product-market fit, and build sustainable brands. This includes listening to feedback from their communities, conducting market research to understand consumer preferences, and being transparent about their vision and roadmap.

Visit the full report here


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