Research Summary

The report discusses the success of Free Fire, a battle royale game developed by Garena, which has become the most downloaded game of its kind, surpassing PUBG Mobile. The game’s success is attributed to its focus on markets like Brazil, Mexico, Indonesia, Thailand, and India, and its ability to run on devices where competitors’ games wouldn’t. However, the report also notes a steady drop in daily active users since August 2021. The report further explores the broader context of Garena’s parent company, Sea Limited, and its ambitions in e-commerce and digital payments.

Actionable Insights

  • Understand the importance of market targeting: Free Fire’s success demonstrates the potential of focusing on specific markets and optimizing the game to run on devices popular in those regions.
  • Consider the broader business ecosystem: Garena’s role within Sea Limited’s broader business ecosystem shows how profits from one successful venture can fuel growth in other areas.
  • Monitor user trends: The decline in Free Fire’s daily active users since August 2021 signals potential challenges and the need for strategies to reengage users.

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