Research Summary
The article discusses the recent developments in two popular NFT projects, Doodles and Pudgy Penguins, both of which are aiming to onboard the masses to web3. Doodles has announced a partnership with Camp, a family experience company, and is launching Doodles 2, a platform for creating and trading customizable Doodle characters. Pudgy Penguins, on the other hand, has launched Pudgy World, a virtual social gaming experience that includes a toy line sold on Amazon. Each toy comes with a digital, soulbound penguin NFT on Polygon and unlocks a pack of wearables for the penguin.
Actionable Insights
- Doodles and Pudgy Penguins are focusing on mass onboarding: Both projects are leveraging their family-friendly brands to attract a wider audience to web3.
- Doodles 2 and Pudgy World are similar yet distinct: While both projects are expanding their IP and allowing for the creation and trading of new characters and wearables, their paths and strategies differ.
- Partnerships are key: Doodles’ partnership with Camp and Pudgy Penguins’ collaboration with Amazon and NTFRK highlight the importance of strategic partnerships in reaching a broader audience.
- Monitoring these projects could provide insights: As these projects evolve, they could offer valuable insights into effective strategies for mass onboarding and brand building in the web3 space.
