Research Summary
This report provides an analysis of the top 15 TikTok crypto hashtags, highlighting their popularity and trends. It explores the dominance of specific hashtags like #crypto, emerging trends such as #metaverse and #defi, and geographical interest, particularly in Europe. The report also ranks the most popular crypto-related hashtags on TikTok, with insights into views and posts, and details the methodology used in the study.
Key Takeaways
Popularity of Crypto Hashtags on TikTok
- Hashtag Dominance: The most popular hashtag among the TikTok crypto community is #crypto with 4 million posts and 30 billion views. Other popular hashtags include #finance, #investing, #forex, and #stocks.
- Emerging Trends: Hashtags like #metaverse and #defi have an especially high ratio of views to posts, indicating a potential opportunity for crypto marketers of metaverse and DeFi projects to create TikTok content.
- General Popularity: General topics accounted for 8 of the top 15 hashtags, while other sectors’ hashtags such as #web3 and #playtoearn are currently less popular.
Top Crypto on TikTok
- Bitcoin’s Lead: Bitcoin is the most popular crypto asset on TikTok Crypto, with 5 million posts totaling 28 billion views. It has more than twice the Ethereum content and triple the views.
- Other Leading Cryptos: Alongside Bitcoin and Ethereum, Dogecoin’s #dogecoin and Ripple’s #xrp are the only crypto assets ranked among the 15 most popular hashtags on TikTok crypto.
- Brand Presence: #binance is the only non-token branded hashtag ranking in the top 15 on TikTok crypto.
Geographical Interest in TikTok Crypto
- European Focus: Europe accounts for 14 of the top 15 TikTok crypto countries, with 10 being European Union (EU) member states. Morocco is the only non-European country among the 15 most interested.
- Marketing Opportunity: This suggests that crypto marketers should use TikTok to reach the European market, given their strong interest in the most popular TikTok crypto hashtags.
Most Popular Hashtags on TikTok Crypto
- Ranking: TikTok crypto’s 15 most popular hashtags are ranked by overall number of views and posts, with #crypto, #bitcoin, #nft, and #cryptocurrency leading the list.
- Views and Posts: The study examined the number of views and posts for TikTok hashtags related to crypto, providing insights into the popularity and trends within the crypto community on TikTok.
Methodology and Data Source
- Study Details: The study examined the number of views and posts for TikTok hashtags related to crypto, as well as their location popularity, based on TikTok data as of August 17, 2023.
Actionable Insights
- Target Emerging Trends: Focus on creating content around emerging trends like #metaverse and #defi, as they have a high ratio of views to posts.
- European Market Opportunity: Utilize TikTok to reach the European market, as 14 of the top 15 TikTok crypto countries are in Europe.
- Explore Popular Hashtags: Leverage popular hashtags such as #crypto, #bitcoin, and #nft to gain visibility and engage with the TikTok crypto community.
- Analyze Data for Strategy: Consider the number of views and posts for TikTok hashtags related to crypto to understand popularity and trends, and tailor marketing strategies accordingly.
